Differentiation strategy a differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. The broad differentiation generic strategy has significant implications on apple’s strategic objectives for example, to effectively apply this generic strategy, the company must continue emphasizing innovation through research and development.
Porter's generic strategies with examples three generic strategies result:, cost leadership differentiation, and focus differentiation strategy a differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers customers perceive the product to be different and better. On porter's model of generic strategies, the horizontal axis is the degree to which a company pursues a low-cost or a differentiation strategy it's important to note this isn't an either/or decision.
Previous to the merger daimler-benz had a clear generic strategy of 'differentiation' this differentiation represented uniqueness, something which customers were prepared to pay high prices for (porter, 1985) the most well-known division of daimler-benz was perhaps mercedes that showed differentiation through 'design or brand image.